Social Media Marketing Checklist →
Well thought-out checklist
Facebook Pages = old style media advertising?
Think about the mindset of someone on Facebook. Perhaps they’re at home. Perhaps they’re at work, taking a break from “work”. Perhaps they’re mobile and just catching up with what friends are up to. Now, as a business owner, think about what someone wants to see in their news feed while they are in this “zone”. Because if you’re not giving them...
B2B marketers budget shift →
Interesting trend from Marketing Sherpa
Real Fans vs Faux Fans →
Great post about the value of real, engaged fans or followers, versus large numbers of followers who aren’t really interested.
Great advice from SEOMoz about being a bit smarter with your social media networks, with an SEO slant. The 5 tips - in summary: The obvious direct links Being able to have several SERP listings that you control. (Hopefully!) Brand awareness Driving traffic and generating other links I’m actually doing Rand’s tip #5 by doing this!
Why Entourage and Mail.app Suck
I first started using a Mac about 2 or 3 years ago, but still kept Windows as my main work machine (as we’re using Exchange for email). When Snow Lepoard was released, I was free to just use my Macbook instead of switching between machines! That was over 12 months ago now(?) And I still miss Outlook. Entourage and Mail.app just don’t cut it. My beef with Mail.app With the new...